Project details

Most gyms focus on the pursuit of the perfect body, often driven by aesthetic ideals. In contrast, this gym was designed to prioritise promoting a healthy lifestyle while encouraging regular physical activity as part of a balanced routine. The name 'Genesis,' meaning 'a beginning or origin of anything,' was chosen to symbolise a fresh start. It reflects the vision of creating an inclusive space where new beginnings and healthier lifestyles are embraced.

Brief at a glance

Conceptual brief creating a brand identity for a new gym, Genesis, focused on promoting a healthy lifestyle over aesthetic ideals. The name symbolises new beginnings, reflecting the gym’s mission to welcome and inspire individuals to start their journey towards a balanced and healthier life.