Toronto Huskies

The Toronto Huskies were a professional basketball team based in Toronto, founded in 1946 as one of the original franchises in the Basketball Association of America (BAA), which later merged with the National Basketball League (NBL) to form the National Basketball Association (NBA).

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Project details

The Toronto Huskies, though short-lived, were Canada’s first NBA team and franchise, laying the foundation for Toronto’s basketball culture. In the 2010s, a movement emerged calling for the Toronto Raptors to rebrand to the Huskies' original name, sparking a project to recreate the Huskies’ brand. This project aimed to honour the team’s legacy while blending historical elements with modern design to connect past and present basketball fans in Toronto.

Brief at a glance

Conceptual brief rebranding the identity of first Canadian NBA franchise the Toronto Huskies (1946-47). The idea was spawned from the current Toronto natives the Raptors discussing a possible expansion of the franchise and possible rebrand of the team in the hope of more success and longevity in the league.